Café Aroma, a rapidly expanding coffee brand, realized the need for a fresh and cohesive brand identity to appeal to a broader customer base and deepen existing customer loyalty. While their coffee offerings were well-received, the brand lacked a distinctive visual and emotional presence that could connect with today’s experience-driven consumers. To address this, a comprehensive rebranding strategy was implemented, including a new logo, modern color scheme, updated packaging, and a refined brand voice that emphasized sustainability, artisanal quality, and community. Their social media channels were transformed with engaging visual content, storytelling, and interactive posts. The reimagined brand identity not only improved in-store ambiance but also boosted online engagement and foot traffic, successfully positioning Café Aroma as a lifestyle-driven coffee destination.